Ben Peacock

16 YEARS experience

8 YEARS LEADING TEAMS

Creative. Marketer. Leader.

I'm a Creative Director who builds bold brands, smarter systems, and high-performing teams that fuel growth.

Résumé

About Me

A player and coach

Over the last 16 years, I’ve played nearly every position on marketing and creative teams, from tactical creative and marketing roles to strategist, director, and business owner. That range has made me a true player-coach who can bridge the gap between business strategy and marketing execution with a hands-on approach. I understand what leadership wants, what teams need to do their best work, and how to turn both into marketing that moves the business forward. I go beyond execution and thrive when direction is messy. I dig in, create clarity for the team, and deliver for the customer and the business.

“Ben makes the people around him better at their jobs.”
— Franklin Gonzalez | Former Manager
“A clear-eyed creative who gets to the heart of the issue.”
— Adam P. Newton | Former Teammate
“He strives to lead the team to be ahead of the curve.”
— Jasmine Bibbs | Former Direct Report
“He has a way of making both the work and the people around him better.”
— Kyla Stevens | Former Teammate
“Ben brings order to messy situations.”
— Franklin Gonzalez | Former Manager
“Ben knew what we wanted before we did.”
— Micah Roeschley | Client
“Ben is a master creative and absolute pro at marketing.”
— Micah Breedlove | Client
“Ben is a systems thinker who can see the big picture, while sweating the details.”
— Kyla Stevens | Former Teammate

Top Skills

Creative Direction

Marketing Strategy

Brand Strategy

Team Leadership

Integrated Marketing

Performance Marketing

Visual Design

Creative Operations

Digital Experience

Design Systems

AI Workflows

Creative Direction

Marketing Strategy

Brand Strategy

Team Leadership

Integrated Marketing

Performance Marketing

Visual Design

Creative Operations

Digital Experience

Design Systems

AI Workflows

Top Tools

Figma

Framer

Adobe CC

Sheets

Shopify

AEM

KIT

ChatGPT

Claude

Google Ads

Make

Figma

Framer

Adobe CC

Sheets

Shopify

AEM

KIT

ChatGPT

Claude

Google Ads

Make

Career Highlights

Real world results

~$1M

Development costs saved

Led a Fortune 150 website migration design and training: ~6x faster authoring, +28% conversions, ~$1M est. dev savings.

+170%

Conversion Rate Increase

Built a high-performance 30 page marketing site and paid search campaign that improved conversion rate by 170% and CTR by 56%.

70k

Organic IG Followers

Built and scaled an automotive brand to 70k Instagram followers and 100s of millions of views through organic content strategy and execution.

2x

Megachurch attendance

Led a 5-person creative and marketing team that helped a megachurch double attendance and rank among America's 100 largest.

$60k MRR

Explosive brand success

Named and created a brand identity that set the foundation for a wellness business to grow from $0 to $60k in MRR in under 6 months.

7

Designers Led

Led 7 designers at a Fortune 150 company, directing creative across 9 brands, building design systems, and training teams in web authoring.

Brands I've Built or Worked with

Brands that trust me

Case Studies

Projects I've led to success

Offline Personal Training case study cover image

Built Offline’s brand, website, and paid search campaigns, achieving 49% higher CTR and 31% lower CPL than client-managed campaigns.

+49%

Click-Through Rate

+20%

Conversion Rate

-31%

Cost Per Lead

View Project

Built Offline’s brand, website, and paid search campaigns, achieving 49% higher CTR and 31% lower CPL than client-managed campaigns.

+49%

Click-Through Rate

+20%

Conversion Rate

View Project

Built Event Hydration’s high-performing marketing engine, generating thousands of conversions and lifting paid search CVR +170% and CTR +56%

+170%

Conversion Rate

+56%

Click-Through Rate

30+

Marketing Site Pages

View Project

Built Event Hydration’s high-performing marketing engine, generating thousands of conversions and lifting paid search CVR +170% and CTR +56%

+170%

Conversion Rate

+56%

Click-Through Rate

View Project

Led Elektra Go’s U.S. launch campaign across digital and field channels, generating 5M+ Google impressions and reaching 28K households.

5M

Google Impressions

44k

Meta Impressions

28k

D2D Household Reach

View Project

Led Elektra Go’s U.S. launch campaign across digital and field channels, generating 5M+ Google impressions and reaching 28K households.

5M

Google Impressions

44k

Meta Impressions

View Project

Made RoeschCo the obvious choice in a highly competitive municipal construction market with a bold brand and website built to win multimillion-dollar bids.

$1M+

Client Bid Won

100s

Brand Assets

View Project

Made RoeschCo the obvious choice in a highly competitive municipal construction market with a bold brand and website built to win multimillion-dollar bids.

$1M+

Client Bid Won

100s

Brand Assets

View Project

Built an automotive lifestyle brand with 70k IG, 5k email list, 6-figure e-commerce business, and custom Ford Bronco with top tier sponsorships.

70k+

Organic Followers

5k+

Email Subscribers

$100k+

Revenue

View Project

Built an automotive lifestyle brand with 70k IG, 5k email list, 6-figure e-commerce business, and custom Ford Bronco with top tier sponsorships.

70k+

Organic Followers

5k+

Email Subscribers

View Project

Led designers and creative initiatives across NRG brands, improving customer experiences, design systems, workflows, and AI-powered production.

9

Brands Supported

7

Designer Team Led

50%+

Faster Email Design

View Project

Led designers and creative initiatives across NRG brands, improving customer experiences, design systems, workflows, and AI-powered production.

9

Brands Supported

7

Designer Team Led

View Project

Lifestyle marketing for Diono to promote their 3-across car seats on social media and their blog leading up to the 6th Gen Ford Bronco launch.

100k

Organic Views

7k

Organic Interactions

View Project

Lifestyle marketing for Diono to promote their 3-across car seats on social media and their blog leading up to the 6th Gen Ford Bronco launch.

100k

Organic Views

7k

Organic Interactions

View Project

Led creative direction for Kynect’s launch, designing its primary logo and guiding a team across 20+ sub-brands and hundreds of assets.

100s

Brand Assets

20+

Sub-Brands

View Project

Led creative direction for Kynect’s launch, designing its primary logo and guiding a team across 20+ sub-brands and hundreds of assets.

100s

Brand Assets

20+

Sub-Brands

View Project

Green Mountain Energy case study cover image

Led Green Mountain Energy's website redesign, adapting an existing AEM component library into a scalable design system that saved ~$1M in dev costs.

+28%

Enrollment CVR

~$1M

Est. Dev Savings

84%

Element Reusability

View Project

Led Green Mountain Energy's website redesign, adapting an existing AEM component library into a scalable design system that saved ~$1M in dev costs.

+28%

Enrollment CVR

~$1M

Est. Dev Savings

View Project

Co-founded and built an AI education brand from naming and visual identity to launch site, email strategy, newsletter content, and market research.

70+

Brand Assets

24

Brand Style Pages

View Project

Co-founded and built an AI education brand from naming and visual identity to launch site, email strategy, newsletter content, and market research.

70+

Brand Assets

24

Brand Style Pages

View Project

My Philosophy

World-building for better marketing

I believe great marketing is rooted in building a world around the brand. Clarify the business strategy, build a magnetic brand, and ensure every customer touchpoint reinforces it.

When we get this right, we earn attention, build trust, drive conversions, and give customers a reason to keep coming back.

The strongest brands align people, creative, processes, and the latest tech around this shared vision, creating lasting business value that goes beyond single campaigns and short-term metrics.

Ben makes the people around him better at their jobs. He brings order to messy situations. I trust Ben's word. Teams run smoother with him on them. I would gladly work with him again any time.

Franklin Gonzalez

Former Manager | NRG, Marketing Director

Ben is a systems thinker who can see the big picture, while sweating the details. Ben worked seamlessly across teams, bringing people together around a shared vision and helping turn good ideas into great customer experiences. His ability to understand the audience and the objective made his work resonant, memorable, and effective. Beyond his talent, Ben is a great teammate. He has a way of making both the work and the people around him better.

Kyla Stevens

Teammate | Content Marketing at NRG Energy

Ben is one of the most talented and thoughtful designers I've worked with in my many years of digital marketing. Not only is he a clear-eyed creative who likes pushing back against rote requests to get to the heart of the issue, but he does so with a smile on his face and penchant for problem solving. I've seen his work do wonders at enterprise companies and small businesses, as he listens to what people really need and want.

Adam Newton

Co-manager | Content Marketing at NRG Energy

Ben is genuinely one of the most creative people I have had the pleasure to work with. He actually listens to your story, understands where you are trying to go, and brings it to life in a way you could not have mapped out yourself. If you need someone who will take your vision seriously and hand you back something better than what you imagined, Ben is that person.

Matthew "Coco" Pacheco

Client | Owner, Offline Personal Training

Ben has a very respectable creative vision and a warm personality that translates very well into his leadership role. His willingness to share his knowledge and ability to juggle several projects at a time makes him a very valuable team member.

Shaun Davis

Direct Report | Sr. UI/UX Designer + Developer

Ben has been a pleasure to work with the past couple years. He's been a great mentor and is always willing to share knowledge and feedback. I've grown significantly as a designer working alongside him!

Tre White

Direct Report | Sr. Graphic Designer

Ben worked to understand what my goal and vision and made it come to life. I was so blown away by his work!! I highly recommend Ben and his team!

Amanda Ryan

Client | Owner, Pro League Real Estate

Ben is a creative luminary who is down to earth and ready to mentor and guide you through any design hurdles you face. His work is top tier, bar none.

Austin Barnett

Client | Owner, Buckwild Offroad

Ben is a one-stop shop that I highly recommend! He's a master creative and absolute pro at marketing and design. His personality is very easy to work with and the finished product is always on target. 10/10 would highly recommend.

Micah Breedlove

Client | Owner, Breedlove Productions

We have hired Ben to work on multiple digital projects from photography, website building, branding consultation and logo creation. He is a one stop shop and knows what he is doing. One of the websites we had him make lands first page of Google organically! I highly recommend him and we will continue to bring him our business!

Rick Hornburg

Client | Owner, Hornburg Reality

Ben was great to work with throughout the entire design process. He knew what we wanted before we did. He was careful to get to know our business and understand what we were looking for in order to give us a great final product.

Micah Roeschley

Client | Owner, RoeschCo

"We have used Ben for many years and couldn't be more pleased with the results, his services, and making our company look much better and bigger than it actually was! We have referred him out and his services are top notch, highly recommended!"

Jonathan P.

Client | Owner, Delta Guard

Ben set up my business website without hassle and kept to deadlines. He was very responsive. He didn’t just go through the motions and slap something together. He put in the work commensurate with the cost. Very satisfied.

Chris Selah, R.N.

Client | Owner, Event Hydration

Ben is honest, professional, resourceful, and talented beyond measure.

Mark P.

Client | Owner, Insurance Agency

Ben is a structured professional. I was able to easily communicate my goals and his output gave me flexibility to build the brand assets I am proud to use!

Kevin Bandy

Client | Owner, Bandy Motorsports

Ben makes the people around him better at their jobs. He brings order to messy situations. I trust Ben's word. Teams run smoother with him on them. I would gladly work with him again any time.

Franklin Gonzalez

Former Manager | NRG, Marketing Director

Kyla Stevens

Teammate | Content Marketing at NRG Energy

Adam Newton

Co-manager | Content Marketing at NRG Energy

Matthew "Coco" Pacheco

Client | Owner, Offline Personal Training

Shaun Davis

Direct Report | Sr. UI/UX Designer + Developer

Tre White

Direct Report | Sr. Graphic Designer

Ben worked to understand what my goal and vision and made it come to life. I was so blown away by his work!! I highly recommend Ben and his team!

Amanda Ryan

Client | Owner, Pro League Real Estate

Ben is a creative luminary who is down to earth and ready to mentor and guide you through any design hurdles you face. His work is top tier, bar none.

Austin Barnett

Client | Owner, Buckwild Offroad

Micah Breedlove

Client | Owner, Breedlove Productions

Rick Hornburg

Client | Owner, Hornburg Reality

Micah Roeschley

Client | Owner, RoeschCo

Jonathan P.

Client | Owner, Delta Guard

Chris Selah, R.N.

Client | Owner, Event Hydration

Ben is honest, professional, resourceful, and talented beyond measure.

Mark P.

Client | Owner, Insurance Agency

Ben is a structured professional. I was able to easily communicate my goals and his output gave me flexibility to build the brand assets I am proud to use!

Kevin Bandy

Client | Owner, Bandy Motorsports

Ben makes the people around him better at their jobs. He brings order to messy situations. I trust Ben's word. Teams run smoother with him on them. I would gladly work with him again any time.

Franklin Gonzalez

Former Manager | NRG, Marketing Director

Kyla Stevens

Teammate | Content Marketing at NRG Energy

Adam Newton

Co-manager | Content Marketing at NRG Energy

Matthew "Coco" Pacheco

Client | Owner, Offline Personal Training

Shaun Davis

Direct Report | Sr. UI/UX Designer + Developer

Tre White

Direct Report | Sr. Graphic Designer

Ben worked to understand what my goal and vision and made it come to life. I was so blown away by his work!! I highly recommend Ben and his team!

Amanda Ryan

Client | Owner, Pro League Real Estate

Ben is a creative luminary who is down to earth and ready to mentor and guide you through any design hurdles you face. His work is top tier, bar none.

Austin Barnett

Client | Owner, Buckwild Offroad

Micah Breedlove

Client | Owner, Breedlove Productions

Rick Hornburg

Client | Owner, Hornburg Reality

Micah Roeschley

Client | Owner, RoeschCo

Jonathan P.

Client | Owner, Delta Guard

Chris Selah, R.N.

Client | Owner, Event Hydration

Ben is honest, professional, resourceful, and talented beyond measure.

Mark P.

Client | Owner, Insurance Agency

Ben is a structured professional. I was able to easily communicate my goals and his output gave me flexibility to build the brand assets I am proud to use!

Kevin Bandy

Client | Owner, Bandy Motorsports

Ben makes the people around him better at their jobs. He brings order to messy situations. I trust Ben's word. Teams run smoother with him on them. I would gladly work with him again any time.

Franklin Gonzalez

Former Manager | NRG, Marketing Director

Kyla Stevens

Teammate | Content Marketing at NRG Energy

Adam Newton

Co-manager | Content Marketing at NRG Energy

Matthew "Coco" Pacheco

Client | Owner, Offline Personal Training

Shaun Davis

Direct Report | Sr. UI/UX Designer + Developer

Tre White

Direct Report | Sr. Graphic Designer

Ben worked to understand what my goal and vision and made it come to life. I was so blown away by his work!! I highly recommend Ben and his team!

Amanda Ryan

Client | Owner, Pro League Real Estate

Ben is a creative luminary who is down to earth and ready to mentor and guide you through any design hurdles you face. His work is top tier, bar none.

Austin Barnett

Client | Owner, Buckwild Offroad

Micah Breedlove

Client | Owner, Breedlove Productions

Rick Hornburg

Client | Owner, Hornburg Reality

Micah Roeschley

Client | Owner, RoeschCo

Jonathan P.

Client | Owner, Delta Guard

Chris Selah, R.N.

Client | Owner, Event Hydration

Ben is honest, professional, resourceful, and talented beyond measure.

Mark P.

Client | Owner, Insurance Agency

Ben is a structured professional. I was able to easily communicate my goals and his output gave me flexibility to build the brand assets I am proud to use!

Kevin Bandy

Client | Owner, Bandy Motorsports

What people are saying

Kind words from people I've worked with

Swipe each card to see more

More Selected work

More projects I'm proud of

All

Content Marketing

Performance Marketing

Brand Strategy & Identity

AI & Automation

Design Systems

Customer Experience (CX)

Team Leadership

Creative Operations

Creative Direction

Marketing Strategy & Campaigns

Web Design & Digital Experience

Photography

Built Offline’s brand, website, and paid search campaigns, achieving 49% higher CTR and 31% lower CPL than client-managed campaigns.

View Project

Led designers and creative initiatives across NRG brands, improving customer experiences, design systems, workflows, and AI-powered production.

View Project

Built Event Hydration’s high-performing marketing engine, generating thousands of conversions and lifting paid search CVR +170% and CTR +56%

View Project

Led Green Mountain Energy's website redesign, adapting an existing AEM component library into a scalable design system that saved ~$1M in dev costs.

View Project

Co-founded and built an AI education brand from naming and visual identity to launch site, email strategy, newsletter content, and market research.

View Project

Built an automotive lifestyle brand with 70k IG, 5k email list, 6-figure e-commerce business, and custom Ford Bronco with top tier sponsorships.

View Project

Led Elektra Go’s U.S. launch campaign across digital and field channels, generating 5M+ Google impressions and reaching 28K households.

View Project

Made RoeschCo the obvious choice in a highly competitive municipal construction market with a bold brand and website built to win multimillion-dollar bids.

View Project

Crossroads Christian Church case study cover image

Led marketing and creative during 2X attendance growth, directing campaigns and major community events attracting 1K–10K+ attendees.

View Project

Modernized Stream's brand across websites, email, campaigns, and events, while leading designers and developing reusable creative systems.

View Project

Lifestyle marketing for Diono to promote their 3-across car seats on social media and their blog leading up to the 6th Gen Ford Bronco launch.

View Project

Created a co-branded campaign for Reliant and the Dallas Cowboys inviting customers to exclusive autograph sessions through targeted email and direct mail.

View Project

Fueled Pelican’s rugged lifestyle brand with bold storytelling, influencer collabs, giveaways, and product photography that boosted visibility and PR.

View Project

Promoted Toyo Tires Open Country offroad product line through visual content creation and Instagram marketing via a full sponsorship.

View Project

Led creative direction for Kynect’s launch, designing its primary logo and guiding a team across 20+ sub-brands and hundreds of assets.

View Project

Breedlove Home Builders case study cover image

Crafted a timeless brand and website to position this luxury home builder as the obvious choice for custom, multimillion-dollar lifestyle homes.

View Project

Vantage Elite Fitness Branding and Website

Built a bold, lifestyle-driven fitness brand and website for Vantage with custom photos, icons, copy, and SEO to attract high-end clients in Dallas.

View Project

Crafted Bandy Motorsports' robust variable visual identity from scratch, and positioned them for success on and off the racetrack.

View Project

Developed the Crossroads Kids visual identity and brought the new $18M ministry space to life through signage, illustration, and welcome materials.

View Project

Ford F-150 Lightning case study cover image

Helped power up Ford’s first electric truck launch with live content that boosted positive PR and sparked buzz around the F-150 Lightning.

View Project

Gave life to the Rover Photo app with creative direction, ai-generated 3D rover character, app ui design, logo design, and generative ai assets.

View Project

Pro League Real Estate case study cover image

Created a luxury real estate brand and modern website to position Pro League as the go-to choice for professional athletes seeking high-end homes.

View Project

Breedlove Productions case study cover image

Branded and built a dark, edgy Webflow site for Breedlove Audio—complete with CMS + SoundCloud to showcase his mixes and bring in new clients.

View Project

Renfrow Dunaway Group case study cover image

Positioned this Dallas custom home builder as a trusted choice for luxury remodels and new builds through a modern, refined website.

View Project

Let's work together

Start the conversation

Looking for a creative marketing leader who can connect the vision, the team, and the work to business outcomes? Let’s talk.

Email Ben

Download résumé